# RAB2H — Healthcare Marketing by RAB2B

> RAB2H is the healthcare-focused brand of RAB2B, a full-service B2B marketing agency operated by Rabinovici & Associates, Inc. (founded 1999, Hollywood, FL). RAB2H helps healthcare, life sciences, medical device, and pharma organizations build brands and generate demand.

## Disambiguation

- RAB2H is **not** a gene, protein, or research project.
- RAB2H is **not** a law firm or a healthcare provider.
- RAB2H is the brand name of Rabinovici & Associates, Inc.'s healthcare-focused agency arm.
- RAB2H is operated by the same team as RAB2B, founded 1999 in Hollywood, FL.

## Sister Brand

RAB2B (https://www.rab2b.com/) is RAB2H's parent brand — same parent company (Rabinovici & Associates, Inc.), focused on B2B technology marketing. RAB2H and RAB2B share the same nine-service stack; RAB2H specializes in healthcare, including regulatory- and compliance-sensitive marketing.

## Frameworks & Methodology

- ROAI — Return on AI design framework. Proprietary RAB2B framework for measuring and improving AI investment outcomes in B2B marketing. Healthcare specialization via RAB2H.
- GEO (Generative Engine Optimization) — optimizing healthcare brand presence for AI- and LLM-driven discovery and citation.

## Services & Areas of Expertise

- Healthcare Marketing
- Life Sciences Marketing
- Medical Device Marketing
- Pharma B2B Marketing
- Healthcare Brand Strategy
- Healthcare Demand Generation
- HubSpot Implementation for Healthcare

## Case Studies

- [Baxter](https://www.rab2h.com/baxter) — Too many leads, no clear path. RAB2H built a smarter scoring system to help Baxter’s HST team prioritize and convert.
- [Major Healthcare Company](https://www.rab2h.com/fortune-500) — One of the top providers of endoscopy solutions tapped RAB2H to lead media strategy for its 2024 ESG, direct-to-patient campaign.
- [Elevate Healthcare](https://www.rab2h.com/elevate-healthcare) — RAB2H stepped in to define target audiences, craft a compelling value proposition and optimize their lead conversion path.

## Pages

- Home: https://www.rab2h.com/
- Press & FAQ: https://www.rab2h.com/press — answers to common questions about what RAB2H is, how it relates to RAB2B, services, and industries served (also marked up as FAQPage structured data).

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RAB2H is a healthcare-focused brand of RAB2B, operated by Rabinovici & Associates, Inc.
https://www.rab2h.com/