Relaunching Elevate With precision and purpose
Following an acquisition by Madison Industries, CAE Healthcare rebranded to Elevate Healthcare and needed a clear path to market. That’s where RAB2B stepped in to define target audiences, craft a compelling value proposition and optimize their lead conversion path.
Approach
RAB2B led a full-scale strategic rollout:
Conducted stakeholder interviews to align sales, leadership and service teams
Created a landing page mockup featuring audience-first messaging and design
Audited martech systems to uncover lead scoring and automation gaps
Ran an addressability analysis to identify key segments in academia and hospitals
Developed a differentiated value proposition and positioning framework
Built a targeted media plan to drive launch visibility and engagement
Results
Build a hight-impact Landing page
to guide future marketing
Provided MarTech recommendations to enhance
conversion performance
Equipped the client with a launch-ready
media plan and sales enablement deck
Enabled focused go-to-market with value
proposition and addressability analysis
Now it's your turn
Discover human-first ideas and purposeful precision that move your organization forward.
