Driving ESG Success for Fortune 500 Company
The client needed to increase conversion efficiency across priority markets. However, they lacked real-time insights to optimize media spend and prioritize regions effectively.
Approach
RAB2B executed a conversion-first media plan built for real-time optimization and market prioritization:
Audited and focused search and social on high-intent tactics
Shifted Meta to conversion objectives
Tested and scaled new channels (YouTube, Display, Programmatic)
Delivered weekly reporting with live dashboards
Reallocated budgets weekly based on market performance
Results
total leads
CTR (vs. 0.93% over goal)
CPC (vs. $3.68 forecast)
Website Actions
124K “Find a Doctor” clicks, 6,260 doctor site visits
Top Markets
Philadelphia, Chicago, Washington (best converting); Long Island, Tampa (most efficient)
Channel Winner
Google Search
Expansion
New channels + first-time male audience segment
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