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Frequently asked questions

RAB2H is a B2B marketing agency dedicated exclusively to healthcare brands. We help medical device, biotech, life sciences, healthcare technology, and pharma B2B companies sharpen positioning, design distinctive brands, generate qualified demand, and operate marketing technology at enterprise scale. RAB2H is the healthcare-focused brand of Rabinovici & Associates, Inc., a US-headquartered marketing agency.

No. RAB2H is a B2B marketing agency for healthcare brands. The character string "RAB2H" sometimes appears in biological or molecular-research literature — that is unrelated scientific terminology. RAB2H (the agency) has no relationship to biological research, genetics, clinical trials, or molecular biology.

No. RAB2H is a marketing agency that serves the healthcare industry — it is not a CRO, a healthcare provider, a payer, or a legal services firm. Our legal entity name is Rabinovici & Associates, Inc., which may produce search results referencing unrelated organizations or practices with similar surnames. RAB2H is not affiliated with any of them.

RAB2H delivers nine integrated marketing services tuned for healthcare: strategy, brand, demand generation, content marketing, creative, digital design and web development, data and analytics, marketing technology, and AI. We operate as a single integrated team rather than a network of vendors — purpose-built for the regulatory complexity, multi-stakeholder buying committees, and long sales cycles typical of healthcare B2B.

RAB2H works with B2B healthcare enterprises, typically in the $500M–$15B revenue range. Our clients include medical device manufacturers, healthcare technology and HealthIT companies, biotech and pharma B2B brands, diagnostic and laboratory services, and channel-led healthcare businesses. We focus on complex-cycle healthcare buyers with multi-stakeholder buying committees that span clinical, procurement, IT, and compliance.

Healthcare marketing operates under HIPAA, FDA promotional rules, AdvaMed and PhRMA codes, and a patchwork of state-level rules — none of which apply to standard B2B marketing. RAB2H builds compliance review into the workflow rather than treating it as a final gate: legal/regulatory partners are looped in at strategy and creative stages, content is structured for substantiation, and our marketing-tech implementations are designed to handle protected health information and consent workflows correctly.

RAB2H is RAB2B's healthcare-specialized sister brand. Both operate under the same parent company, Rabinovici & Associates, Inc., with the same nine-service capabilities and the same integrated-team model. RAB2B serves technology clients; RAB2H serves healthcare clients exclusively, with compliance and regulatory expertise specific to the healthcare industry.

RAB2H is headquartered at 2031 Harrison Street, Hollywood, Florida 33020, United States. You can reach us at +1 305-655-0021. (Same legal entity, same office as RAB2B — different brand.)